Iota
Iota is a cutting-edge health and fitness app designed to streamline the tracking of food intake, exercise routines, habits, and workouts. Tailored for everyone from beginners to fitness enthusiasts, Iota offers a seamless and accessible user experience for those seeking to take control of their well-being.
Our collaboration with Iota began with a bold vision: to create a vibrant, empowering brand identity that simplifies fitness tracking while inspiring users to take charge of their health. Together, we crafted a logo, typography, and visual language that balance energy, simplicity, and professionalism. Designed to resonate with health-conscious individuals, the brand identity seamlessly adapts to both digital and print mediums, ensuring a consistent, user-friendly appeal. Building on this foundation, we’ve partnered with Iota to design and develop their app and website, bringing their mission to life with an intuitive and engaging user experience. Set to launch in mid-2026, these platforms will elevate Iota’s ability to connect with users at every stage of their fitness journey.
