About
Medium MENA is a media consultancy and management agency founded in 2013. With a roster of over 200 prominent figures across music, television, film, and digital platforms, Medium has established itself as a vital force in shaping narratives, talent, and influence across the Arab region and beyond. The agency is known for representing some of the industry’s most iconic voices and for building platforms that amplify culture with clarity and intent.
Project Description
Voyd Creative partnered with Medium MENA to lead a full-scale rebrand, beginning with a comprehensive brand strategy and evolving into a refined visual and digital system. Our work included the development of a modernized brand identity rooted in the agency’s original symbolism, followed by the design and development of a new digital platform that reflects Medium’s stature, clarity, and future-facing vision. In addition, we implemented search engine optimization best practices and delivered a cohesive social media visual system—ensuring consistency, discoverability, and alignment across all public touchpoints. From the smallest icon to the final launch, every decision was made to elevate Medium’s presence without compromising the legacy it was built on.
